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In an increasingly digital world, most of the shopping has now started happening online. E-commerce websites and online shopping portals offer attractive discount coupons and rewards in order to retain customers and get new customers, credit and debit card companies offer rewards on making purchases through cards, and airline companies offer air-miles in order to retain passengers. One of the biggest problems for consumers is in determining whether the products that are being offered online are genuine.
Amazon is perhaps the biggest online retail stores in the world. Amazon’s e-commerce dominance is giving brick-and-mortar retailers a good run for their money. Over the decade of 2006-2016, Amazon’s annual net revenue reached almost $136 billion USD with an online consumer base reach of 310 million users1. However, the platform is not devoid of its own issues. The problem of fake reviews on Amazon has been persistent and sellers are facing an unnatural decrease in sales while Amazon has reported multiple cases of review abuse. With more than 598 million products on sale in USA itself, the validity of reviews becomes a matter of great concern to all three parties involved – Amazon, Amazon Sellers, and Buyers.
For sellers one of the main issues is the presence of fake negative reviews on their products. On the other hand, for consumers, an increasing amount of fake positive reviews creates an issue in terms of trusting the information available online. Thus, the need of the hour is the existence of a platform that caters to both – the consumer and the seller. Hence, Zapit aims to create a safe space wherein consumers can trust reviews and sellers will be able to shield their products from fake negative reviews.