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Any app can launch branded tokens on open scalable side-chains, powered by Simple Token, a protocol for consumer-app tokenization and an ERC-20 utility token.
Like so many others, we’ve been enthralled with the technical elegance and vast potential of blockchain technology. Yet we recoil from the recent hype, speculative excess and occasional fraud associated with cryptocurrencies. Early last year, we started exploring how to use this technology to build a branded economy within Pepo, the social advice company that our team had founded. We found that the possible applications of cryptocurrencies for business are even more powerful than we thought, but the process of creating one is complex, expensive, and fraught with risk. Why do all this just for ourselves, we asked, when we could build a set of tools that is needed by many companies?
Simple Token will fill that need, empowering any company — from a global brand to an emerging app maker — to issue what we call “branded tokens” that can transform its business into a dynamic economic ecosystem. No complex programming. No perilous ICO. No cross looks from regulators. We take care of all the hard work. Using Simple Token is designed to be as easy as accepting credit cards by integrating with an online payment service like Stripe or PayPal.
The Simple Token Project contains 3 core elements: