DigiPulse was launched by “APNIKA” LLC in Riga, Latvia in 2016. The concept came from the Co-founder Dmitry Dementyev-Dedelis who has gained in-depth fundraising, psychological and technical experience from his previous experience working as the CTO for the company Funderful. The Idea originated from working extensive hours for a three year period, thus compromising health to the point, where the need for such a service arose. The idea gained an additional spin when presented to the Co-founder Normunds Kvilis, who has a banking background and added the cryptocurrency aspect to the initial idea of storing memorabilia and valuables.
The idea came from the fact that we as humans are vulnerable to mortality and if anyone of us were to pass away, it wasn’t quite sure how the rightful inheritors would gain access to everything stored online. Of course, not anything we accumulate can be considered as “valuable”, but when it comes to assets that contain monetary value, it seems careless not to pass such things on. Hence the focus on cryptocurrencies.
Due to legaslations and tax policy in Latvia, the current project is being run from Estonian LLC "DigiPulse".
- Market research (buyer persona identification, initial public recognition)
- Service development
- Service development to reach alpha state
- Preparation for the ICO
- ICO launch
- Raise awareness of the service
- List DGT on exchanges
- Hire required talents (C++ dev, Ruby/Node dev) to finalise the cryptocurrency aspect of the product
- Hire 2 marketing specialists doubling down as sales people to set up a
campaign plan, to target the audience and perform B2B sales.
- Public launch of the service
- DGP release and listing on exchanges
- In depth marketing campaign to popularise the service and concept
- Talks with lawyers and insurance brokers to offer service as an upsell
Public release of the API to allow companies to query against our database to find the inheritor.